Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. In the new edition of this highly acclaimed bestseller, Robert Cialdini - New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion - explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. The foundational and wildly popular go-to resource for influence and persuasion - a renowned international bestseller, with over 5 million copies sold - now revised adding- new research, new insights, new examples, and online applications. Shop Barnes & Noble Influence, New and Expanded: The Psychology of Persuasion by Robert B Cialdini PhD online at.
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